Three Reasons to Track Social Media Demand Generation

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Social media is still a mystery to many b-to-b marketers, in particular in measuring its impact, says Scott Mersy, VP-marketing & products with Everyone's doing social media, but few are able to attach hard metrics, Scott notes. But it's essential for marketers to try to figure it out, for three key reasons. There's even a link to shamelessly commercial demo from Genius, that nevertheless demonstrates how a fictional company might do it.
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