Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Recession Resistant Demand Generation and Sales Integration Strategies

By Published on .

Learn from two leading B-to-B practitioners about the latest approaches to filling the sales pipeline with qualified leads and nurturing them to closing. Discover how marketers are using innovative multi-channel approaches and new engagement-based offer strategies to connect prospects with their brand and generate qualified sales leads. Plus, see how an integrated approach to demand generation and sales lead management shortens sales cycles, converts prospects to buyers and reduces costs while improving the alignment between marketing and sales operations.
Most Popular
In this article: