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BtoB

Despite recession, word-of-mouth marketing spending to increase in 2009

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Stamford, Conn.—Spending on word-of-mouth marketing increased 14.2% to $1.54 billion in 2008, according to research released Wednesday from PQ Media.

Although year-over-year growth for word-of-mouth marketing is expected to slow to 10.2% in 2009, the sector will remain one of the few advertising and marketing sectors to grow in this recession. Spending on word-of-mouth marketing has flourished with the rise of blogs, social networks and online communities.

“Despite impressive growth in the industry, word-of-mouth remains just a fraction of the overall advertising and marketing landscape. But double-digit growth in this economic environment is a strong sign of an increasingly prevalent role in the future," Patrick Quinn, PQ Media's president-CEO, said in a statement.

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