San Francisco--Standard Media International, publisher of The Industry Standard,
announced Barry Soicher has been named VP-conferences and events. Soicher will oversee the development and management of Standard's national and international conferences, as well as the company's so-called Rooftop parties, which will also go international in 2001. Prior to joining The Standard, Soicher was VP-events sales at Red Herring Communications Inc. He replaces David Evans, who left the company to join Jupiter Media Metrix.