San Francisco--Red Herring Communications, publisher of the once high-flying Red Herring,
said it is cutting its staff from 70 people to fewer than 50. Red Herring CEO Chris Dobbrow wouldn't disclose the exact number of layoffs. Two years ago, Red Herring employed 350 people. Among those laid off was Dean Takahashi, a former Wall Street Journal
reporter who was one of the magazine's marquee writers. Red Herring's
ad pages fell 74% in the first six months of the year, according to the Publishers Information Bureau. Ad revenue was also down 74% during the same period, from $30 million to $7.8 million. Dobbrow said the magazine will continue to publish monthly and its circulation remains 325,000.