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BtoB

RedCart awards account to Citron Haligman Bedecarre

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Internet shopping cart software developer RedCart Inc., San Francisco, said Friday it has hired Citron Haligman Bedecarre, San Francisco, to handle its advertising account, which exceeds $1 million. The company plans to launchthis spring a print campaign designed to build RedCart's brand, while anoutdoor campaign will begin by October. Bucking the go-public-quickly trend,RedCart is not yet traded on the stock market, though it has been inbusiness for two years and counts more than 50 companies as corporateclients.
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