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BtoB

Redesigned ‘Wall Street Journal’ hits newsstands

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New York—The highly touted redesigned Wall Street Journal hit newsstands last Tuesday. As part of the rollout, nearly 500,000 copies of the Journal were being distributed free at newsstands nationwide. The cornerstone of the redesign is differentiated news coverage, with 80% of the content focusing on analysis and not just “what happened.” New features include “Today’s Agenda,” alerting readers to the significance of news they will see later in the day, and “Informed Reader,” providing insights from sources beyond the Journal. “Money & Investing” has been expanded, with new financial statistics and analysis. The new Market Data Center on WSJ.com offers extensive market information and ways for users to put data into context.

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