$137.8B U.S. ad spend for top 200 advertisers
Additionally, RBI is scaling back its direct mail business.
“Effective April 8, 2010, DM2 will no longer manage, market or rent third-party (non-RBI) lists. DM2 will continue to support internal list management through the resolution of the divestiture process,” RBI US President Jeff DeBalko wrote in a memo to the staff.
In December, RBI US sold Broadcasting & Cable, Multichannel News and TWICE to NewBay Media. In a memo dated Dec. 31, RBI US CEO John Poulin said the company was close to selling a number of publications to separate buyers.