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BtoB

Reed Business, IDG partner to add titles in China

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New York--Reed Business Information and International Data Group Thursday unveiled an expanded agreement to aid Reed Business in broadening its publishing presence in China.

Among the publications that Reed Business plans to launch in China are Variety and Packaging Digest.

Reed Business currently publishes several titles in China: EDN China, Electronics Manufacturing China and Control Engineering China. The content of those magazines is licensed from Reed Business to IDG. In the case of Variety and Packaging Digest, the publications will be joint ventures between the two companies. Hugo Shong, president-CEO of IDG Asia/China, will run the alliance.

Separately, CMP Media announced Wednesday that it was launching Dr. Dobb’s Journal, which targets the software developer market, in China. The publication, which will be written in Chinese, will be published through a licensing arrangement with Huazhang Co., a division of China Machine Press.

--Sean Callahan

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