New York—Reed Business Information announced Monday that it will acquire BuyerZone.com, an online lead generation company.
Financial terms were not disclosed.
BuyerZone is an online b-to-b marketplace that links prospective buyers to qualified suppliers in more than 125 business product and service categories, including office and industrial equipment, telecom, technology, software services and financial products.
Since 2004, BuyerZone has facilitated more than $5 billion worth of transactions. The acquisition, which is expected to close in early January, is designed to accelerate online growth and search engine marketing for Reed. Media investment bank Jordan, Edmiston represented Reed in the transaction.