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Reed Business Information selects DoubleClick to provide ads and e-mail

Published on .

New York--Online advertising company DoubleClick Inc. on Tuesday announced that Reed Business Information, formerly Cahners Business Information, has selected DoubleClick's DART for Publishers unit to serve ads to its 135 online properties. Reed has also chosen DoubleClick's DARTmail service to deliver e-mail newsletters to its more than 1.5 million unique subscribers. The deal enables Reed, which previously used a variety of ad serving and e-mail systems, to standardize its ad serving and e-mail delivery across all of its sites. DART for Publishers and DARTmail are two components of DoubleClick's suite of products that provide advertising and e-mail management.
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