$137.8B U.S. ad spend for top 200 advertisers
Reed Elsevier confirmed it was keeping Variety, Marketcast, 411 Publishing, Reed Construction Data and the Buyerzone lead-generation business.
Reed Elsevier has sold off a number of publications since last year, including Broadcasting & Cable, Electronic Design News, Library Journal, Interior Design and Publishers Weekly. It said these publications represent about two-thirds of the revenue of the portfolio it planned to divest.
The closing publications “may still be sold, but you might have to put ‘sold' in quotation marks because, when you announce a publication is closing, its value plummets,” said Reed Phillips, managing partner of DeSilva & Phillips.
The other publications being shuttered are Building Design+Construction, Chain Leader, Construction Bulletin, Consulting-Specifying Engineer, Control Engineering, Converting, Foodservice Equipment & Supplies, Graphic Arts Blue Book, HOTELS, Logistics Management, Material Handling Product News, Professional Remodeler, Semiconductor International, Spec Check and Supply Chain Management Review.