Reed Phillips, DeSilva & Phillips

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What:Managing partner
Where: DeSilva & Phillips
Why:Co-founder of the 12-year-old media banking firm, Phillips is often called upon as a media authority. Last month, as the financial markets tumbled and lenders held more tightly than ever to their funds, Phillips told Media Business: "The economy is impacting transactions in b-to-b. I think the combination of the credit crunch and the economic recession is worrisome for both strategic and private equity buyers."
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