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BtoB

Refreshing your E-mail Marketing Campaigns:
Getting Back to Basics

Published on .

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Even the most seasoned marketers could do with a little refresh every once in a while. Have you found the results from your e-mail marketing campaigns have hit a plateau? Put your e-mail marketing practices under a microscope to see if there are areas that can be improved. In this webinar, Wendy Lowe, Director of Product Marketing for Campaigner, will discuss taking a step back from the minutia of your email marketing campaigns and taking a hard look at the basics: subject lines, from name, email design, copy, and more. She will also discuss the number one way to jump-start your email campaigns: testing, testing, and more testing!
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