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'Registered Rep' debuts online social measurement tools

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New York—Penton Media's Registered Rep, which serves financial advisers, has introduced two new tools designed to gauge social media's impact on stock prices. The tools were developed by software company Titan Trading Analytics. The Social Behavior Research Dashboard produces research reports that combine Web analytics, social media sentiment and quantitative research. TickAnalyst streams information mined from a database of price, volume and volatility information and combines it with social media stock data. The subscription tools are currently available for a 30-day free trial. “The system also ingests social media stock data from Twitter, Yahoo, Google, financial blogs, etc. and assigns each stock with a sentiment score which adds a qualitative element able to gauge a "buzz' on how the stock is perceived by the general public,” said John Coulter, CEO of Titan, in a statement.
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