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BtoB

New regulatory body in the U.K. for DM industry

Published on .

London—A new independent, self-regulatory body for the U.K.’s direct marketing industry has been established to investigate complaints of inappropriate and unethical direct marketing practices.

The Direct Marketing Commission (DMC) will investigate complaints about direct marketing involving companies operating in the U.K. and will enforce direct marketer compliance with a code of practice, according to its organizers. Direct mail, e-mail, text message, interactive TV, mail order, telephone, catalog and online campaigns will fall within the commission’s overview.

The DMC is not connected with any marketing trade association.

—Christopher Hosford

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