BtoB

New report says b-to-b sales and marketing budgets will increase

Published on .

Reprints Reprints

North Kingston, R.I.--Sales and marketing budgets are expected to increase in 2004, according to a survey conducted by "Sales Lead Report," a newsletter published by Mac McIntosh Inc.

Nearly 58% of the executives polled said their sales budgets would increase somewhat or significantly next year. Only 11.5% of executives said their sales budgets would decrease somewhat or significantly in 2004.

Nearly 54% said their marketing budgets would increase somewhat or significantly in 2004, and only 7.7% said their marketing budgets would decrease somewhat or significantly.

The report was based on responses from 3,900 subscribers of the electronic version of "Sales Lead Report."

--Kate Maddox

In this article:
Most Popular