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Report bodes well for tech companies

Published on .

La Jolla, Calif.--Slumping tech companies may be getting a boost from small and midsize businesses, according to a report released Monday by Harte-Hanks Inc.

Seventy-two percent of small and midsize businesses are planning technology purchases that will exceed $5,000 in the next 12 months, according to the report, "Tapping the SMB Opportunity: A Guide to Sell and Marketing Technology Effectively to Small and Medium Business."

The report was based on a survey of technology buyers at 611 small and midsize businesses.

It noted in particular the hot market for security-related products such as anti-virus software, firewalls and e-mail filtering. Seventy-one percent of those companies surveyed have e-mail filtering, and nearly one-third of the business sites without a firewall plan to install one in the next 12 months, according to the report.

Separately, Harte-Hanks announced its Trillium Software division has received SAP integration certification, which will allow customers to more seamlessly integrate both Trillium and SAP data.

--Carol Krol

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