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Report: CRM spending booming

Published on .

New York--Spending on customer relationship management software is expected to reach $10.4 billion in 2001, up 167% from $3.9 billion in 2000, according to a new report from eMarketer Inc. The report confirms what many analysts had suspected: While traditional and online ad spending is holding steady or in some cases declining, CRM spending is increasing markedly. EMarketer's CRM report also reveals that for every $1 a business spends on CRM software, it will spend between $2 and $5 on implementation
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