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BtoB

Report: Display ads seeing CPMs stabilize

By Published on .

San Bruno, Calif.—The prices of online display advertising across several vertical industries seem to be rebounding, according to vertical ad network management company Adify.

The “Adify Vertical Gauge Report, Q2 2009” found that median CPM for online display ads from the 2008 fourth quarter through the second quarter of 2009 was virtually unchanged at $7.71. However, real estate network CPMs doubled in that time, reaching an average of $6.49 from an extremely depressed state in late 2008. Sports CPMs were up 18% to $7.09.

The highest prices commanded by display ads were in the technology sector, with a $16.01 average CPM in the second quarter, automotive at $15.33 and travel at $19.89. These prices have fluctuated since the 2008 fourth quarter, according to Adify.

Adify's technology tracked and analyzed CPM trends on more than 200 vertical ad networks on the Adify Network Building Platform, serving advertising to about 12,000 sites.

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