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Report explores future of b-to-b search

Published on .

Chicago—SearchChannel and b-to-b agency Slack Barshinger Tuesday released a white paper that explores the emergence of vertical search engines and other targeted business advertising opportunities.

The 24-page paper, “The Emerging Opportunity in Vertical Search,” surveys the current vertical search landscape in the U.S. and profiles 30 vertical search engines and directory companies across a dozen industries.

“Vertical search is the next progressive step in the world of search engine marketing,” said Rich Dettmer, senior VP-director of digital strategy at Slack Barshinger, in a news release. “More and more clients are asking for opportunities in vertical search environments, as it is a cost-effective marketing tool that delivers accurate information in a convenient way to users.”

—Matthew Schwartz

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