BtoB

Report finds most blogs host advertising

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San Francisco—The majority of blogs in the U.S.—52%—currently have advertising and host an average of 18,000 unique visitors monthly, according to the “State of the Blogosphere 2008” report from blog search technology company Technorati Media.

There’s not a huge amount of ad revenue logged by those blogs with advertising—just $6,000 a year on average. But for the most popular blogs, those with 100,000 or more unique visitors per month, annual revenue from ads averages more than $75,000.

According to Technorati, as the blogosphere grows in size and influence, the line between what is a blog and what is a mainstream media site is becoming less clear, as larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the blogosphere.

—Christopher Hosford

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