New York—The number of mergers and acquisitions transactions in the marketing, media, technology and services industries totaled 310 in October, up 4% compared with the same time period in 2011, according to data released by investment bank Petsky Prunier. In the same time frame, the aggregate value of deals in this sector increased 8%, to about $6.9 billion.
Strategic buyers were responsible for 137 deals, worth about $3.5 billion (or 44% of the total volume), while venture capital investors were responsible for 167 deals, worth approximately $1.8 billion.
The digital media/commerce category was the most active, accounting for 37% of deals announced in October, Petsky Prunier said. The category was also the largest in terms of aggregate value of about $3.2 billion.