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Report: Magazine share of ad spending on downward spiral

Published on .

New York—Ad spending on print magazines will decline by another 5.1% this year, to $13 billion, according to a report released by Pivotal Research Group. The overall share of ad spending in print publications will fall to 20.2% this year, down from 21.7% last year, according to the report. The report said that the overall share of ad spending on print magazines will continue to decline through 2017. It will fall to 18.7% in 2013, to $12.2 billion, and 17.4% in 2014, to $11.6 billion. By 2017, the overall share of print ad spending will fall to 13.7%, to $10 billion. In contrast, overall digital advertising spending will grow 5.1% this year, to $8.9 billion, according to the report. The overall share of digital ad spending will grow to 13.8% this year, and 14.3% in 2013. By 2017, digital ad spending will garner 17.3% of total ad spending. Pivotal Research has revised its overall growth for total ad spending this year to 1.4%, from 2.3%.
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