Of 250 senior marketing executives surveyed, 49% said their marketing budgets would be larger in 2003 than this year. On average, marketing budgets will be 11.1% larger in 2003.
B-to-b companies made up more than half of the respondents and included Agilent Technologies, Caterpillar Inc., Deloitte & Touche and Unisys.
Asked about their plans for the next 12 months, 71% said they plan to implement public relations campaigns, 67% expect to use direct mail, 63% plan to conduct e-marketing and 61% expect to participate in trade shows.
More than half (56%) said they would use advertising as a marketing tactic.
The survey was conducted online during the month of September.