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BtoB

Report: Marketo leads in number of customers

Published on .

Chappaqua, N.Y.—The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates. According to Raab's “2012 B2B Marketing Automation Vendor Selection Tool,” a customer buying guide profiling 21 products, Marketo's customer base grew 83%, to 1,575 clients, as of January, ahead of last year's market leader Eloqua Corp., whose 1,100 customers represented 22% growth year over year. Rounding out the top five marketing automation companies by number of customers were Pardot, Genius.com Inc. and Act-On Software. With 318% growth in its number of customers, Act-On's client base expanded the fastest over the past year, while Pardot saw its client base grow by 112%.
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