Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Report: Marketo leads in number of customers

Published on .

Chappaqua, N.Y.—The largest marketing automation vendors had a combined growth rate of 75% in 2011, with Marketo Inc. taking the lead in the number of customers, according to a new report from marketing consultancy Raab Associates. According to Raab's “2012 B2B Marketing Automation Vendor Selection Tool,” a customer buying guide profiling 21 products, Marketo's customer base grew 83%, to 1,575 clients, as of January, ahead of last year's market leader Eloqua Corp., whose 1,100 customers represented 22% growth year over year. Rounding out the top five marketing automation companies by number of customers were Pardot, Genius.com Inc. and Act-On Software. With 318% growth in its number of customers, Act-On's client base expanded the fastest over the past year, while Pardot saw its client base grow by 112%.
Most Popular
In this article: