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Report mixed on direct marketing hiring plans

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Owatonna, Minn.--Direct marketers are scaling back hiring plans for the balance of this year but are also planning fewer layoffs, according to Bernhart Associates Executive Search's quarterly Direct Marketing Employment Survey, released Tuesday.

While more than half (51%) of the 214 companies that responded to the survey said they plan to add staff in the fourth quarter, that is down from 60% who indicated such plans in the previous quarter's survey.

The percentage of companies with hiring freezes dropped to 22%, which is the lowest percentage since the survey began in 2001. In addition, only 9% of companies said they will cut their head count during the fourth quarter, down from 11% in the previous survey.

Respondents also said they anticipate higher demand for entry-level and junior direct marketing positions for the remainder of this year.

--Carol Krol

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