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Report: Mobile drives paid search cost increases

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Los Angeles—The average cost-per-click for paid search campaigns on tablet devices has surpassed the average desktop cost-per-click for the first time, according to a new report from search marketing company the Search Agency. According to the company's “State of Paid Search Report” for the second quarter, the average tablet CPC on Google was 1.7% higher than on desktop/laptop computer searches, attributable to increased competition for user attention, the Search Agency said in a statement. In addition, tablet click volume is up 62% year-over-year. Among other findings, spending on paid search on all devices increased 16% compared with the year-earlier period.
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