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Report: Mobile local ad revenue to increase

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Chantilly, Va.—U.S. mobile local advertising revenues are poised for explosive growth, according an update released Tuesday to “BIA/Kelsey’s U.S. Local Media Forecast (2009-2014).” Mobile local ad revenue in the U.S. is expected to increase from $213 million in 2009 to $2.02 billion in 2014.

“We expect advertisers will be drawn to mobile marketing as the overall market shifts to digital ad platforms,” Neal Polachek, president, BIA/Kelsey, said in a statement. “A lack of traffic to fulfill quotas on geo-targeted ads will likely accelerate mobile website and application development by publishers.”

Overall, local advertising will grow from $130.60 billion in 2009 to $145. billion in 2014, according to BIA/Kelsey.

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