This is your fourth of seven free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

BtoB

Report: Programmatic ad buying shows big growth

Published on . 0

Reprints Reprints

New York—Almost one-fifth of U.S. display advertising expenditures will be automated this year, according to a report from eMarketer Inc. The consultancy projects that real-time bidding spending this year will hit $3.34 billion, 74% higher than the $1.92 billion spent on RTB in 2012 and representing a 19% share of all U.S. digital display advertising. eMarketer attributed RTB growth to its cost-effectiveness, increasing advertiser familiarity with the automated bidding system and the need to better target prospects. eMarketer projected RTB for display advertising will continue to experience double-digit growth through 2017, hitting $8.69 billion annually by then and accounting for 29% of all U.S. digital display advertising expenditures.
In this article:

Read These Next

Comments (0)