Basingstoke, U.K.—Annual revenue from newspapers delivered electronically to mobile devices will surpass $1.1 billion by 2016, according to a new report from Juniper Research. The increase in digital subscription revenue will be driven by iPad adoption, “The Mobile Publishing Briefing” concluded.
The report found, however, that it will be difficult for newspapers to bridge the gap between print circulation declines and any increases in digital subscription revenue.
“The problem facing publishers is twofold. Firstly, is their content sufficiently attractive to create a viable paying audience? Secondly, can they continue to sustain the costs of a print proposition during the migration to digital?” Windsor Holden, the author of the report, said in a statement.
The report is available by clicking here.