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Report shows benefits of quickly following up on online leads

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Alpharetta, Ga.—KnowledgeStorm, a search site for technology information, and research firm The Artemis Group released the results of a study on best practices for pursuing online leads. According to the findings, 88% of those who responded to online offers or requests for information reported being "happy" or "positive" when personally contacted the same day a lead was generated.

That figure fell to 70% when the initial contact came four days after a lead was generated. The study concluded is it important to follow up on leads quickly, before they get cold.

The research partners also concluded that personal follow-up is more effective than automated lead response systems.

In separate news, Knowledge Storm announced the addition of several sites to its network. These include Purchasing.com, Enterprise Systems Journal and six new CMP Media syndications: Byte.com, Unix Review, The Perl Journal, C/C++ Users Journal, Systems Admin Magazine and Windows Developer Network. KnowledgeStorm said it now syndicates its content to more than 150 partner and vertical sites.

—Kate Maddox

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