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BtoB

Report shows record number of media deals in '06

By Published on .

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A record 151 media deals took place in 2006, up 33% from 114 deals the previous year, according to a report released by media investment bank DeSilva & Phillips. Last year's number of deals topped the previous record of 124 set in 2004.

In dollar volume, the 2006 total of $20.50 billion was 242% greater than the $6.00 billion recorded in 2005.

Two major deals accounted for a large share of the dollar total: the $11.10 billion sale of VNU to a group of private equity companies and the sale of Reader's Digest Association for $2.40 billion, including the assumption of debt.

The b-to-b sector had nine of the top 15 transactions and accounted for 101 of the 151 total deals last year.

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