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Report: SMBs are committed to customer loyalty programs

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Chantilly, Va.—A large proportion of small and midsize businesses use customer loyalty programs that provide special offers and rewards for frequent customers, according to a report from BIA/Kelsey. According to BIA/Kelsey's “Local Commerce Monitor,” 38% of SMBs currently offer a customer loyalty program, with an additional 21% stating they will likely add such a program in the next 12 months. Respondents estimated that 18% of their total business in the next 12 months will be generated by such customer acquisition promotions as discount deals, daily deals and coupons. BIA/Kelsey's study was based on an online survey conducted in July of 568 small and midsize companies.
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