The report did not say which parts of VNU WPP would be interested in acquiring. VNU owns ACNielsen as well as a portfolio of b-to-b trade magazines that includes Billboard, The Hollywood Reporter and National Jeweler.
However, Reuters also reported that a spokesman for WPP denied the company was in discussions with the buyout firms.
VNU is in exclusive talks with a group of seven private equity firms led by Kohlberg Kravis Roberts & Co., along with Carlyle Group and Blackstone Group, that have offered up to $8.8 billion for the company. The other firms that are part of the group are AlpInvest Partners, Thomas H. Lee Partners, Permira and Hellman & Friedman.