Charlottesville, Va.—Yahoo Inc. is now seeing 31% of its organic searches coming from mobile devices, according to a report by search and digital marketing agency Rimm-Kaufman Group, Charlottesville.
According to Rimm-Kaufman's “Q3 Digital Marketing Report,” Google Inc. saw 30% of its searches originating from mobile sources. However, Rimm-Kaufman found that figure may be an underestimate because mobile searches from Apple devices do not pass search terms to third parties and because Google has an outsized share of the organic search market.
Google maintains a 78.1% market share of all organic searches, compared with Bing's 10.5% and Yahoo's 9.1%. The Rimm-Kaufman study is based on a third-quarter analysis of clients' activities on the major search engines.