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Reprise launches FeedCast

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New York—Reprise Media on Monday announced it has launched FeedCast, a search engine marketing tool for which it is seeking a patent. FeedCast will enable publishers to build search programs around dynamic, or breaking, content. “Search represents a tremendous marketing opportunity but one that can be highly challenging for content providers,” said Joshua Stylman, managing partner at Reprise, in a statement. “With this new product, we can help companies market more effectively based on current events and today’s news,” he said.
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