Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Research: 84% of e-mail users have clicked through

Published on .

Dallas--Eighty-four percent of e-mail users have clicked through from e-mail offers, according to Epsilon, a database marketing and e-mail marketing provider, in its findings from research conducted with GfK Custom Research North America. The survey of more than 400 e-mail users revealed generally high satisfaction with e-mail and mailbox providers, as well as high responsiveness to e-mail communication efforts across multiple channels. Additionally, the data indicate that e-mail campaigns exert a powerful influence over other marketing channels' performance.

The survey also found 73% of respondents report having made an online purchase as the result of receiving a relevant e-mail offer and 51% of respondents report having clicked "forward to a friend" links in marketing e-mail.

--Carol Krol

Most Popular
In this article: