The first step is to create a strategy for taking raw data from static formats (such as HTML pages, Quark documents and PDFs) and put it into centralized database that can output data to print and the Web, where users can access, purchase and download it. This webcast will show how media companies can harness the information they have.
The webcast will cover:
1. Technical considerations
2. Expanding, enhancing existing research efforts
3. Selling rich data, directories and lists