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BtoB

Researcher identifies coming trends

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Austin, Texas--At this week's IntelliQuest Marketing Research Tech Forum 3, Peter Zandan, chairman of IntelliQuest, identified three coming trends for tech marketing research. First, a marketing segment is emerging: the millions of electronic robots on the Internet. Mr. Zandan said these ``bots'' will look more and more like regular Web site visitors, with their many preferences, so they should be viewed as customers. Second, a research segment is re-emerging: artificial intelligent agents, which will act more like a human brain when looking at data. Finally, marketing research will become more automated. This will include selecting random samples and analyzing data. What does that mean for the role of marketing researchers? Mr. Zandan predicts that in 20-25 years, computers will be equivalent to humans in processing power, rendering marketing researchers unnecessary. He warned the 110 conference attendees, ``You've got 20 years left to make an impact and enjoy your jobs.''
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