Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Researcher Millward Brown acquires Dynamic Logic

Published on .

New York—Millward Brown North America, an advertising, media, marketing communications and brand equity research company, has acquired Dynamic Logic, an online research company that measures and analyzes marketing effectiveness.

Dynamic Logic's interactive expertise will be coupled with Millward Brown's offline expertise to offer clients a broad range of services.

Nick Nyhan will remain president of what is now known as "Dynamic Logic—A Millward Brown company" and will report to Millward Brown CEO Mary Ann Packo.

Carol Krol

Most Popular
In this article: