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Respond2 Communications acquires MMSI

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Portland, Ore.—Respond2 Communications, a direct response television (DRTV) agency, announced Wednesday the acquisition of Marketing & Media Services Inc. Financial terms were not disclosed. Under the acquisition, MMSI will remain a separate brand within Respond2 Communications and will offer clients per-inquiry DRTV, which is the television equivalent of “cost per acquisition” advertising on the Internet.

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