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BtoB

Responsys to acquire digital agency Smith-Harmon

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San Bruno, Calif.—E-mail marketing company Responsys Inc., aiming to upgrade its integrated marketing and creative services capabilities, announced it plans to acquire digital agency Smith-Harmon Inc.

Responsys plans to integrate Seattle-based Smith-Harmon's strategic planning and creative design abilities—and specifically its e-mail-embedded video and social media expertise—into its own cross-channel marketing solutions and services.

Responsys said the Smith-Harmon brand would remain intact in the near term. Financial terms of the deal were not disclosed.

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