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BtoB

Responsys buys stake in Australian e-mail service provider

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San Bruno, Calif.—E-mail marketing company Responsys Inc. has acquired a controlling interest in Australian e-mail and cross-channel marketing company Eservices Group for an undisclosed sum.

Responsys said the renamed EservicesResponsys, based in Sydney and Melbourne, not only gives it a foothold in Australia but will serve as a jumping-off point for further expansion in the Asia-Pacific market.

Last October Responsys bought digital agency Smith-Harmon Inc. to upgrade its integrated marketing capabilities with Smith-Harmon’s e-mail-embedded video and social media expertise.

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