BtoB

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HSR Business to Business Inc.

Cincinnati

www.hsrb2b.com

Number of employees: 70

2000 revenues: $74.0 million

2000 b-to-b revenues: $74.0 million

Key clients: AK Steel, Cincinnati Bell, Cintas, Convergys, General Electric, Hobart, Xerox

Services: Full-service advertising and marketing communications, public relations, Internet services and strategic consulting.

Comments: Registered several new account wins in 2001 totaling $13.5 million in revenues. Creative is among the industry’s best, having once again won "Best of Show" at the Business Marketing Association’s Pro-Comm competition for the third year straight.

Bader Rutter & Associates

Milwaukee

www.baderrutter.com

Number of employees: 150

2000 revenues: $15.5 million

2000 b-to-b revenues: $15.5 million

Key clients: Dow AgroSciences, Boise Cascade Office Products, Merial, Caterpillar, Loctite

Services: Full-service, integrated marketing and sales communications, advertising, public relations and media planning

Comments: Won several top national awards, including BtoB’s 2000 Sawyer Award for the best integrated campaign on behalf of Boise Cascade. In the last five years, Bader Rutter’s income has grown from $13.3 million to $15.5 million and work force has grownto 150 from 120.

Greco Ethridge Group Inc.

New York

www.geginc.com

Number of employees: 38

2000 revenues: $17.4 million

2000 b-to-b revenues: $17.4 million

Key clients: InformationWeek, Genesys Conferencing, Interpath

Services: Full-service integrated marketing communications, media planning, corporate identity and branding

Comments: Agency claims 60% growth in revenues from 1999 to 2000. To meet growth, Greco Ethridge has added eight employees, announced plans to open a joint venture office in London and is moving to a new headquarters in New York.

NKH&W Inc.

Kansas City, Mo.

www.nkhw.com

Number of employees: 90

2000 agency revenues: $8.6 million

2000 b-to-b revenues: $5.1 million

Key clients: Aeroquip, Baldor Electric, Disney Institute, Micro Motion, Sprint Prepaid Marketing, United Agri Products

Services: Integrated marketing communications, full-service advertising, in-house marketing research, direct marketing, public relations, promotions and strategic planning

Comments: On January 1, NKH&W celebrated its 20th anniversary. The agency has shown continual growth, an average of 15%, over the last 10 years, and new client wins and campaigns put the agency on target for $10 million in revenues in 2001.

OgilvyOne

New York

www.ogilvyone.com

Number of employees: 590

2000 agency revenues: $346.0 million

2000 b-to-b revenues: $155.7 million

Key clients: Andersen, American Express, Dendrite, Goldman Sachs, IBM, Motorola, SAP, Siebel Systems

Services: Integrated marketing communications, consulting services and offline advertising

Comments: Focusing on its one-to-one marketing mantra, U.S. billings for OgilvyOne have skyrocketed over the last few years, including a 41% increase from 1999 to 2000 when the agency registered billings of $1.13 billion.

RiechesBaird

Irvine, Calif.

www.riechesbaird.com

Number of employees: 54

2000 revenues: $5.2 million

2000 b-to-b revenues: $5.2 million

Key clients: MonierLifetile, Star Trac, Epoch Internet, Pacific Life, TheReturnExchange

Services: Strategic branding, integrated advertising, public relations and e-business services

Comments: Focuses 100% of efforts on high-stakes, b-to-b "challenger" brands that embrace emerging technologies. Member of Marketing and Advertising Global Network, a group of midsize independent agencies that offers client access to market-specific media, PR and research through 50 affiliate offices in the U.S and worldwide.

McClain Finlon Advertising

Denver

www.mcclainfinlon.com

Number of employees: 94

2000 revenues: $61.7 million

2000 b-to-b revenues: $20.9 million

Key clients: Sun Microsystems, Qwest Dex, Johns Manville

Services: Full-service integrated marketing communications, collateral, media planning, research and PR

Comments: This 20-year-old agency has seen a 43% increase in sales revenue over the last two years—with renewed emphasis on the b-to-b space. What started out in a little yellow house with $250 in cash has grown into a 45,000-square-foot operation.

Stein Rogan + Partners

New York

www.srpadv.com

Number of employees: 60

2000 revenues: $10.0 million

2000 b-to-b revenues: $3.0 million

Key clients: Ziff Davis Media, Engage, TechWeb, VeriSign/WebNum

Services: Full-service interactive and integrated advertising that focuses on Internet brands

Comments: Agency continues to grow and sharpen its focus on the b-to-b space. Launched several major b-to-b campaigns in the past year and won several awards for its creative work.

Leo Burnett Technology Group

Chicago

www.lbtg.com

Number of Employees: 50

2000 agency revenues: $29.8 million

2000 b-to-b revenues: $29.8 million

Key clients: I2 Technologies, Vignette, Acxiom, Imation

Services: Specializes in technology brands, integrated marketing communications, brand planning, Web design and corporate identity

Comments: Though this focused Leo Burnett unit has been hit by the tech downturn, the agency has nimbly repositioned itself to go after more established b-to-b companies and, in February, won three major accounts, including Imation.

Siegelgale

New York

www.siegelgale.com

Number of employees: 350

2000 revenues: $63.0 million

2000 b-to-b revenues: $46.0 million

Key clients: Caterpillar, Dow, Gartner, Credit Suisse First Boston Services: Branding, business strategy, corporate identity, Web design and integrated marketing

Comments: For more than 30 years, Siegelgale has been a force in b-to-b branding and in recent years has reinvented itself to craft e-business strategies and design Web sites, in addition to its traditional marketing services.

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