Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Return Path debuts reputation management system

Published on .

New York—Return Path Tuesday announced its beta launch of Sender Score, a reputation management scoring system for e-mail marketers. It aggregates 60 data points that quantify a mailer’s reputation. Return Path said Sender Score will enable e-mail marketers to identify delivery problems, while recipients can use it to research specific domains and IP addresses to determine how to filter incoming e-mail.

Most Popular
In this article: