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BtoB

Return Path debuts reputation management system

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New York—Return Path Tuesday announced its beta launch of Sender Score, a reputation management scoring system for e-mail marketers. It aggregates 60 data points that quantify a mailer’s reputation. Return Path said Sender Score will enable e-mail marketers to identify delivery problems, while recipients can use it to research specific domains and IP addresses to determine how to filter incoming e-mail.

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