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BtoB

Return Path offers multivariate testing via partnership

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New York—E-mail efficiencies company Return Path continues to augment its core whitelist deliverability service, this time rolling out multivariate e-mail testing to boost response rates.

The new service comes via a partnership with 8Seconds. Using the service, marketers can send e-mails with varying creative ingredients and content, and measure in real time open rates and clickthroughs. The most effective e-mail content then is sent to remaining recipients.

Last month, Return Path introduced an in-video e-mail solution called Liveclicker Video Email Express, developed in partnership with video commerce company Liveclicker, to deepen recipients' engagement with their commercial e-mail and improve ROI.

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