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BtoB

Return Path rolls out e-mail video service

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New York—E-mail deliverability company Return Path has introduced an in-video e-mail solution called Liveclicker Video Email Express, developed in partnership with video commerce company Liveclicker.

Return Path said the new video service will deepen recipients’ engagement with their commercial e-mail and improve ROI.

Along with the new video e-mail product, Return Path unveiled Certified Premium Services, an enhanced version of its white list service that legitimizes valid commercial e-mail senders and, together with e-mail and Internet service providers, allows preferential treatment in inbox placement.

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