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BtoB

Return Path upgrades deliverability tool to include real-time reputation analytics

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New York—Return Path’s Sender Score unit, an e-mail deliverability service provider, last week introduced an upgraded version of its Sender Score Monitor deliverability tool.

The upgraded version, which incorporates real-time reputation diagnostics into its ad-campaign monitoring, enables marketers to see icons that show when there is a problem, why and how to fix it.

The upgrade also allows marketers to aggregate all major global ISP feedback loops of recipient complaints into a single dashboard so they can better analyze the relevancy of their campaigns and database segments, and unsubscribe customers who no longer want to receive their e-mail.

—Matthew Schwartz

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