Return Path upgrades deliverability tool to include real-time reputation analytics

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New York—Return Path’s Sender Score unit, an e-mail deliverability service provider, on Thursday introduced an upgraded version of its Sender Score Monitor deliverability tool.

The upgraded version, which incorporates real-time reputation diagnostics into its ad-campaign monitoring, enables marketers to see icons that show when there is problem, why and how to fix it.

The upgrade also allows marketers to aggregate all major global ISP feedback loops of end-user complaints into a single dashboard so they can better analyze the relevancy of their campaigns and database segments, and unsubscribe customers who no longer want to receive their e-mail.

—Matthew Schwartz

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